Brand Manager - Conglomerate

Our CLient is an Indian Conglomerate having both B2B & B2C businesses.

The mandate for this role is to support the team lead in creating and executing the brand & marketing solutions by interacting with internal, business, and external stakeholders to drive the projects to completion.

The Role-Holder Description:

- The jobholder must be well versed with building brands and marketing solutions for B2B businesses

- Ability to understand the dynamics of B2B business and the appreciate the role value chain partners that goes beyond the customer and build solutions considering the value-chain partners

- Well versed with the branding and marketing fundamental concepts and framework

- Strong track-record of working with cross-functional teams

- Ability to focus and prioritize in a dynamic work environment

Challenges:

- Being part of the central team, the projects will be with diverse businesses, and hence the ability to understand, adapt and execute branding solutions is needed across different businesses

- Driving projects through cross-functional teams by influencing stakeholders across functions, business & external agencies to deliver objectives

- Given that B2B businesses have low focus on marketing; navigating and elevating existing business process to keep focus on marketing and branding projects

Key Result Areas:

Business Appreciation:

- Understand the Operating Plan and Market Context of the Business

- Understand the Industry Sector/Category

- Identify key competitive forces, category insights, triggers/barriers, etc. in the sector to support team lead in developing solutions

Project Leadership:

- Drive Brand & Marketing Solutions for Business o Build activity chart, roadmap, and timeline for delivery basis the key milestones defined.

- Take ownership of the project and manage processes to ensure every task is followed as per the planned timeline.

- Continuously liaise with the project cross-functional team, the external agencies & influence stakeholders for timely delivery in full of the project

- Ensure governance practices are followed and escalate issues/roadblocks at the right moment to ensure smooth delivery of the project and periodic alignment of all stakeholders to the project progress

- Liaise with the relevant agency and business team to deliver solutions

- Partner with businesses in identifying, evaluating, and onboarding diverse types of agencies as required to drive the project

- Liaise with the project cross-functional team and external agencies to ensure everyone is aligned and support the business in driving & evaluating agency output.