Brand Manager - Beverages/Packaged Drinking Water/Dairy Categories

Opening with a leading FMCG Industry for their office in Mumbai.

Role: Brand Manager- beverages, packaged drinking water, and dairy categories

Location: Mumbai

Experience: 5 Years+

Qualifications: MBA (Top Ranked Colleges)

We are looking for a Brand Manager to join our team. As a Brand Manager, you will be responsible for building and managing our brands in the beverages, packaged drinking water, and dairy categories.

Roles & Responsibilities:

- Developing and implementing marketing plans and strategies

- Managing the marketing mix (product, packaging, communication, media, and execution)

- Handling P&L for marketing budgets

- Establishing strategic roadmaps for the beverage's portfolio

- Identifying profitable volume opportunities and designing plans to leverage them

- Formulating strategies considering product, price, pack size, and channel for each brand

- Developing annual plans with defined metrics

- Leading innovation and new product development

- Collaborating with key functions such as Sales, Supply Chain, Procurement, Compliance, R&D, and Quality

- Analyzing sales data and consumer insights to inform marketing decisions

Requirements:

- 6-8 years of experience in FMCG industry, with a focus on brand management

- 4-5 years of relevant work experience in Sales or Marketing

- Beverage experience is compulsory in either Sales or Marketing

- Master's degree in business administration from a reputed Institute

- Leadership, consumer insights, problem-solving skills, communication and persuasion skills, and creativity and innovation are essential behavioral competencies