Brand Manager - Beverages

- Assist in Designing the Brand Pipeline with variant mix and NPDs

- Focus on BTL activation for the brand

- Design and Conduct Sampling and Events for the brand

- Manage Brand spends to deliver a positive growth and bottom line for the Brand

- Develop and implement 360 marketing program in guidance of the Sr. Brand Manager

- Assist cross-functional teams in the execution of marketing program roll outs, including ideation, testing, financial measurement, and operational impact.

- Conceptualize, design and implement campaigns focused on target markets.

- Responsible for Brand Image and Brand Visibility through BLT Activation

- Monitor core product performance, including competitive environment & consumer trends

- Complete communication requirements of the brands

- Design and implement market research studies

- Analyze, assess, and communicate findings that are directly linked to business strategy

- Should be able to control and execute parameters for brand activation