Brand Manager - Banking

Strategic/Managerial Responsibilities

- Understand and implement brand strategy

This is an individual contributor role

Core Responsibilities

- Brand Management

- Communicates the YBL brand's value proposition to both external and internal stakeholders.

- Ensures brand consistency and adherence across the marketing team

- Acts as a single point of contact for brand agency and HR department (for internal communication)

- Manage internal design studio

Media Planning

- Drives ATL media planning and buying via the media agency partners

- Tracks competition and presents media trends

Project Management

- Manages/supports brand/product launches (where ATL is required)

- Analyses the productivity of the marketing plans and projects, including monitoring, review and reporting on all marketing activity and results

Self- Management Responsibilities

- Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are monitored and achieved during the course of the year.

- Keeps abreast of relevant professional/industry developments, new techniques and current issues through continued education and professional networks.