Brand Manager - Bank

- Product Marketing - Develop overall marketing strategy for bank's asset & insurance products, build strong positioning and create a brand proposition in line with the Bank's overall brand philosophy

- Help increase awareness & consideration of AU Bank products by driving innovative & impactful initiatives

- Create insight-led communication leading to increased business

- Manage all ATL / BTL / Digital requirements for the product

- Support the product teams in planning & executing new product launches, internal sales drives, RNR programs

- Support regional marketing teams

- Coordinate with relevant teams for briefs & closure of collaterals

- Internal Stakeholder management

- Manage vendors & agencies

Person Requirements:

- MBA in Marketing

- Should have good people management skills for interacting with various functions and across levels.

- Flexible working style, comfortable in a fast moving, highly energetic and evolving environment

- Preferably having a previous experience in BFSI as well as handling Vehicle Loan Products