Brand Manager - Automotive

Job Title: Brand Manager

Job Location-Bangalore

Experience Required- 6-10 years

Education: Should be an MBA (Full Time)

Key skill Required:. Brand Management, ATL,BTL

Job Description:

- The position of a brand Manager is one of the most important in Marketing department. Brand Manager is responsible for the consumer insight mining of the chosen cluster; defining the new product AQ and MBQ; Developing Communication ATL and BTL as well as keeping track of industry trends and numbers for forecasting.

- Design and implement ATL (TV, radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns

- Liaison with and manage the creative and media agencies.

- Demand Estimation and Market Research - Consumer as well as Marketing

- Establish and maintain brand collaborations and partnerships.

- Track brand health measures and monitor changes around awareness, consideration, preference and imagery.

- Build and maintain strong working relationships with other departments including product, sales and operations.

- Should be handling 75Crs per annum marketing Budget.