One of the leading Automobile Industry is looking for Marketing & Brand Management professional for the role of Brand Manager to be Based out at Pune location.
Position : Brand Manager
Qualification : MBA From Tier 1 Institutes
Experience : 6- 9 years
Industry Preference : FMCG, Consumer Durable, Automobile.
Key Responsibilities :
Brand Strategy :
- Participates in Business Plan development
- Create brand strategy document with 1 year time horizon in line with priorities
- Creates annual action plans using the full marketing mix to implement brand strategy
Product & Brand Analysis :
- Develop & Evolve product insights for lead markets
- Manage the annual brand advertising and promotional Budget.
Digital Strategy & Execution :
- Manage multiple Social Media Properties & innovatively use it for brand building
- Develop Mobile Apps around product segment strategy
Media Planning and Execution :
- Recommend alternate and cost-effective media channels and prepare a channel mix.
- Coordinate with the media agency for the execution of the media plans.
Trade Marketing :
- POP development, merchandising, trade shows, exhibitions, trade promotions/incentives, etc.
Manraj Singh
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