Brand Manager - ATL/BTL/Digital/GTM - Apparel Retail Sector

Brand Manager - ATL/ BTL / Digital /GTM ( Apparel Retail Brand )

Role Summary :

- Responsible for executing Branding strategy for the Brand The incumbent ensures that the

brand remains recognizable, up to date and exciting to customers. Plan ways to promote and change the public perception of brands.

Role Responsibilities :

- Responsible for Packaging, Cataloging.

- Responsible for product pricing brand PnL, budgeting, price benchmarking.

- Product placement Market understanding (goegraphic & demographic understanding).

- Responsible for product promotion ATL, BTL, Digital.

- Responsible for all product packaging designs / artworks.

- Responsible for all the New Season Catalogue images / content and production.

- Responsible for all Tactical / Promotional / Seasonal communications. Interacting with the advertising agency for the designs.

- Responsible for coordinating with product and design team for fit and colour approval.

- Responsible for briefing agencies for seasonal creative changes on website and Ecom platforms.

- Coordinate with sales and planning team for BTL planning.

- Coordinate with studios for artworks and seasonal video catalogs.

- Coordinating with vendors in costs negotiations and model coordination.

- Responsible for look books and customer facing collaterals for New Collections.

- Responsible for E-com shoot.

- Responsible with ad agency and media agency for coordination.

- Responsible for the administration and documentation for all activities / projects /

vendors / etc.

- Coordination with Sales team / Designers for Projects / Requirements.

- Vendor Management.

- Coordination with the VM team.

- Leading Projects & research within the team.