Brand Manager - ATL/BTL - Consumer Durable

DETAILED RESPONSIBILITIES :

1. Marketing ATL & BTL communication campaigns

1. Developing the brief to creative agencies across TV, Print, Digital, OOH or other mediums like in store collaterals, with sharp articulation of objectives, KPIs & timelines. Ensuring timeliness & quality of the campaigns. Leading post evals.

2. Managing content strategy of the brand across Social Media, Blogs & Website.

3. All Digital Performance Marketing Creatives

4. Ensuring that all the content at all touch points is implemented as per approved guidelines

5. Collaborate with the NPD & Category team and provide support to all new product launches and promote as required in the market.

6. Coordinate marketing support for conferences, trade shows, exhibitions, sales events and press interviews.

7. Assist in developing marketing briefs & brand strategy

8. Developing annual marketing calendars with the team.

9. Coordinating with category teams and prepare project pitch presentations to support consumer programs