Brand Manager - Agriculture

Position - Brand Manager

Job Location - Bangalore

Work Exp. 5-9 years

Age: not more than 43 yrs.

Qualification : B.Sc. (Agri) and MBA

No. Key Accountability

1. Planning and Budgeting

- Planning, budgeting and execution of marketing and branding activities in their respective Divisions (with inputs and support of sales, Agronomy, Business strategy and plan)

- Tracking, Monitoring and measurement of performance of activities (ROI) and doing course correction

- Localization of Brand plans and campaigns for their respective divisions and drawing actionable plans for respective markets

2. Brand Building :

- Maintain a high level of visibility at Retailer POS and adjoining addressable markets.

- Provide, Vendor, collateral, communication material support to agronomy team for effective execution of market development activities like farmer meets, jeep campaigns, Product demo etc.

- Planning, and execution support for digital marketing initiatives and campaigns

3. Marketing Communications :

- Work with Sales, Agronomy, Channel and consumers to generate and institutionalize consumer insight (feedback, VOC)

- Support in creation/localization of product literature and collaterals

4. Marketing Services :

- Enable marketing services procurement, by developing and maintaining relationships with local vendors in coordination with divisional Sales, Agronomy and finance teams.

- Plan and initiate local campaigns, research and activities based on the requirements of Divisional business

- Report on monthly activity and expense for the division

5. Marketing Management :

- Coordinate for central marketing and agronomy initiatives like Market Research, ATL and BTL campaigns and need based data collection

- Work with sales and agronomy to design and implement consumer and retailer schemes