Brand Manager

Brand Management

Job Title : Brand Manager

Location : Chennai (Guindy)

Work Schedule : 5 days work from office

Role Overview :

- As a Brand Manager, you will be responsible for developing and implementing effective brand strategies and marketing plans.

- You will analyze brand positioning and consumer insights, oversee marketing initiatives, and ensure the alignment of the company's brand direction.

- The role requires proactive initiative and a strong understanding of P&L management, branding budgets, and market analysis.

Key Responsibilities :

Brand Management :

- Analyze brand positioning and consumer insights.

- Shape and communicate our vision and mission.

- Translate brand elements into plans and go-to-market strategies.

- Collaborate with marketing teams on brand initiatives.

- Support creative development to motivate the target audience to "take action."

- Measure and report the performance of all marketing campaigns, assessing ROI and KPIs.

- Monitor market trends, research consumer markets, and competitors' activities.

- Oversee new and ongoing marketing and advertising activities.

- Monitor product distribution and consumer reactions.

- Devise innovative growth strategies.

- Align the company around the brand's direction, choices, and tactics.

Multi-Channel Digital Marketing :

- Strategize and implement multi-channel marketing activations, engagement, and brand awareness.

- Set up and monitor Email/SMS/WhatsApp/Browser & App Push Notifications campaigns for different digital touchpoints and consumer journeys for lead nurturing and conversion.

- Create contextual and high-quality creatives for different channels and consumer segments.

- Develop and execute strategies to build the first-party email marketing list.

Agency Management :

- Manage the media agency and the digital creative agency ecosystem.

- Ensure objective setting and regular performance reviews.

- Manage reports and data analysis with all external stakeholders/agencies.

Qualifications :

- B.Tech plus MBA preferable.

- Proven experience as a Brand Manager or in a similar role.

- Strong understanding of P&L management, branding budgets, and market analysis.

- Experience in developing and implementing brand strategies and marketing plans.

- Proficiency in multi-channel digital marketing.

- Excellent communication and collaboration skills.

- Ability to manage multiple stakeholders and external agencies.