Brand Manager

About the job:

Responsibilities:

- Developing marketing and GTM plans for new launch and existing brands

- Driving market shaping initiatives by focusing on execution of HCP (healthcare professional) education and promotion plans

- Formulation of Communication development for both Consumers and Healthcare practitioners in coordination with creative agencies

- Building strong Marketing programs to engage consumers/ HCPs effectively.

- Execute with help of cross functional teams.

- Tracking and measuring the impact of the Marketing Programs.

- Responsible for driving, evaluation of newer indications/opportunities to expand and grow business

- Ensure complete compliance to OEC SOPs for IMF products.

- Including timely submission of completed documents

- Liaise with Market Research agencies to gather insights from consumers /Healthcare

- Practitioners to support Brand strategies and track Brand equity with consumers / HCPs

- Manage A&P & drive efficiency for better ROI

- Support and drive sales work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high quality manner.