Brand Manager
RESPONSIBILITIES
- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.
- Monitors coordination between advertising & research agencies, consultants and the brand teams.
- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.
- Scans the business environment to explore options for revenue generation from new and existing customers.
- Assumes responsibility of developing all brand extension strategies, along with the marketing head.
- Prepares all annual plans and budget planning activities for all brands within the category.
- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.
- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.
If Interested kindly share your resume asap
Please mention your current and expected Ctc as well..
Contact-
Ela Chatterjee | Manager -Talent Acquisition
ela@topgearconsultants.com
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