Brand Manager

Job Description

Responsible for executing Branding strategy. The incumbent ensures that the brand remains recognizable, up to date and exciting to customers. Plan ways to promote and change the public perception of brands.

Responsibilities:

- Promotion - Communication Strategy and Execution (ATL, BTL, Digital)

- Product - Category Tracking, Packaging, Cataloguing

- Pricing - Brand PnL, Budgeting, Price benchmarking

- Placement - Market Overview (Geographic & Demographic Understanding)

- Responsible for all Tactical / Promotional / Seasonal communications

Requirements:

- Consumer Orientation - Data Orientation - Ownership