Brand Lead - FMCG

Looking for a candidate for the post of a Brand Lead based in Mumbai for an FMCG firm.

Experience Required :

- A minimum of 3+ years of work experience is preferred.

- Exposure to Brand Management in the FMCG sector would be an advantage

- Educational qualification - MBA

Key Responsibilities :

- Define Brand strategy and provide inputs to develop new products to enhance brand market share, sales volume and share profitability.

- Conduct competition analysis, prepare brand architecture and plan for market initiatives.

- Analyze data for key trends and monitor and review implementation to create effective pull for products.

- Manage innovation on digital platforms