Brand Lead - FinTech Startup

Brand Lead - Fintech Startup

Job Responsibility :

Brand custodian - ownership of the entire brand building piece

- Drive the brand to being top of mind and the preferred choice in the segment

- Understand business objectives, campaign requirements & introduce relevant campaign ideas, timely execution to drive downloads

- Leverage social media channels, build the Youtube channel, launch podcasts, influencer campaigns and introduce more ideas that will be a catalyst to build a community of brand lovers

- Identification & tightening of brand elements - image, identity, positioning, tagline, customer segmentation

- Own and drive ALL brand activities - planning, ideas and execution; create, manage - ATL, BTL, Digital, On-ground, internal/external

- Constantly collaborate with all internal teams to ensure adherence to brand guidelines across all content platforms, communication (internal+external) pieces, campaigns etc.

- Proactively brainstorm with internal teams to add the brand perspective to initiatives across product, promotions, design, CX etc

- Develop a brand partnerships plan for the brand with external entities to further the brand building and business goals.

- Lead & manage the partnerships to ensure goals are met in timely manner

- Develop a good rapport with the internal design team to create world class brand campaigns

- Consistent secondary research for other brands in competitive or allied spaces - monthly updates to be given to the leadership team.

- PR agency management, ensuring timely execution and deliverables

- Stay updated on news, events and trends in the BFSI industry, Fintech start up space

- Track the social media, digital initiatives of competition and any other fintech brands in the space.

Must Have' Characteristics in the candidate :

- Works well in a fast-paced environment with quick turnaround times

- Creative bent of mind, imaginative, quick thinking, aware of current events and trends online and on social media

- Stays abreast with new brand building trends, tools & techniques in the digital space

- Should have led a 360 degree media campaign in the past, preferably in a startup environment or at least for a BFSI brand.

- Independent in thought; will bring new, unique and out of the box ideas to the table

- Enthusiastic about work and bringing in new ideas to fruition. Not dependent only on given structure/approach

- Self-motivated, self-driven

- High Grasping Power

- Excellent spoken & written English with an eye for detail

- Genuine interest in pursuing a career in the fintech space/start-up ecosystem