Brand Lead - D2C Organic Foods

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - D2C, Foods, Brand Manager, Leadership

Job Type - Permanent

Description - The incumbent would be responsible to lead the overall brand strategy, build brand playbooks, brand guidelines for the D2C organic foods organisation

Client Details:

- A celebrity & strategic investor backed D2C brand

- A conscious brand selling across 53+ countries, have a team of 115+ people, have trained 16,000+ farmers in the last couple of years, have 1000+ farmers

Description:

- The incumbent would be responsible for building brand playbooks, brand guidelines, developing & Implement annual brand plans

- Executing ATL, BTL, digital campaigns across channels

- Build short and long-term effective strategies for the brand portfolio in line with overall marketing strategy of the organisation

- Digital 1st approach and direct to consumer marketing, ecommerce and performance marketing

Profile:

- Comes with 5+ years of experience in brand management, prior D2C experience would be highly preferred

- Hands on experience in handling ATL, BTL, Digital campaigns with limited budgets

- Prior experience in building brand playbooks, guidelines

- Strong work ethics

Job Offer:

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Kartik Kulshrestha on +91 22 4236 3314.

The Apply Button will redirect you to website. Please apply there as well.