Brand Lead - B2C Meat & Seafood eCommerce - IIM/ISB/FMS/MDI

Qualification: Tier1 MBA(2012-2017 Passouts only)

Responsibilities :

1. Primary custodian for one of the most loved brands, in a category that consumers are deeply passionate about

2. Lead a team of brand & media managers to enhance the long-term equity of the brand and engage levers to drive near-to-medium-term business goals for the platform

3. Identify how our brand is currently positioned in the market and help craft a sharply positioned brand, and communicate it effectively internally & externally

4. Own with aplomb the customer and consumer understanding, critical to defining all the triggers & barriers that are specific to our growth.

5. Analyze our key competitors' positioning, communication & media presence & stay on top of the changing landscape of the category

6. Plan, conceptualize, develop, & execute multi-media brand campaigns. Plan and budget for these campaigns, monitor spending, measure the success, and derive data-based learnings

7. Drive programs and initiatives across the various customer touch points (encompassing but not limited to Communication, Activations, App Journeys, Packaging, etc) to drive customer consideration and trust

8. Effectively collaborate with & manage all stakeholder relationships comprising external partners (creative, media agencies) & internal functions (Category, Growth, Product, Finance, etc) driving a common organizational agenda