Brand Lead - Automotive Industry

We have an urgent opening with a leading Automotive company (2-wheeler):

Job Description & Key Result Areas:

- Develop and implement a comprehensive brand strategy that aligns with our company's goals, values, and target audience.

- Create and maintain brand guidelines to ensure consistency across all brand touchpoints, including marketing materials, communications, and digital platforms.

- Lead the development and execution of integrated brand marketing campaigns to enhance brand awareness, drive customer engagement, and increase market share.

- Collaborate closely with cross-functional teams, including Marketing, Design, Sales, and Product Management, to ensure brand consistency and alignment with overall business objectives.

- Conduct market research to identify consumer insights, market trends, and competitor activities, and translate these findings into actionable strategies that differentiate our brand and drive growth.

- Define and manage the brand messaging, including brand narratives, positioning, and tone of voice, to effectively communicate our brand story and value proposition.

- Oversee the development and implementation of creative concepts, visual assets, and brand experiences that effectively convey our brand identity and resonate with the target audience.

- Monitor and analyze brand performance metrics, such as brand equity, customer perception, and market share, and provide insights and recommendations for continuous improvement.

- Stay up-to-date with industry trends, emerging technologies, and best practices in branding and marketing, and leverage this knowledge to drive innovation and competitive advantage.

- Build and maintain strong relationships with external partners, agencies, and vendors to ensure the successful execution of brand strategies and initiatives.

- Lead, mentor, and inspire a high-performing brand team, fostering a collaborative and innovative culture.

Competencies/Skills/Knowledge:

Functional:

- Brand Management

- Brand Architecture

- Brand Positioning

- Market Research

- Customer Insight

Behavioral:

- Strategic Thinking

- Budget Management

- Stakeholder Management

- Negotiation Skills