Brand Head - Luxury Hotel

Looking for a sharp, analytical Branding professional to develop and execute marketing strategies to meet organizational objectives. Management of marketing, advertising and promotional activities.

Strategic Planning -

- Develop a comprehensive annual marketing activity plan

- Analyze market trends and review competition activities

- Formulate strategy with inputs from Sales & Marketing teams

- Review results of our previous marketing activities

- Undertake new projects - strategic and tactical

Marketing Expenditure & Budget Management -

- Create comprehensive annual expense summary - allocating the expenses based on hotel share and corporate spend

- Implement control processes to track expenditure

- Review of expenses against projected revenue

- Liaise with Digital marketing team for providing budgets and tracking of online marketing spends

Advertising Management :

- Liaison with media agency prepare the plan for domestic and/or international markets (briefing/ planning/ negotiations)

- Evaluate and recommend various offline media opportunities

Creative & Collaterals (All communication mediums - Online, Offline and brand website) :

- Conceptualize campaign layouts based on target audience, brand standards & guidelines and relevant message Copy writing

- Work closely with the production team / agencies / partners to develop and deliver layouts

- Work closely with Digital marketing team and hotels to ensure all communication is in line with brand guidelines.

Database Marketing :

- Plan communication activity to members of external and internal databases.

- Develop electronic and direct mailers promoting brand packages, individual hotel offers and other important news (awards, launch, partnerships etc) in close co-ordination with the production team.

- Identify relevant databases for each activity

- Work closely with CRM manager to execute campaigns

Direct Consumer Promotions :

- Initiate and finalise product development based on strategic and tactical requirements

- Pricing and room night budget forecast

- Coordinate setting up all backend processes like rate loading, information sharing and training of OCC reservation staff

- Liaison with hotels for package features and competition mapping

- Coordinate with - DRM, OCC, PR, Hotels and e-marketing for execution

- Implementation of communication plan

Alliances Management :

- Initiate, evaluate and finalise joint marketing alliances with various financial institutions and airlines.

- Coordinate with - DRM, OCC, PR, Finance, Hotels, Legal and e-marketing for implementation.

Special Projects :

- Sponsorship of events relevant to the brand

- Prepare and execute hotel launches

- Collaborate with Creative team / agency for photo/ video shoots

Others :

- Sales support - creative for tour operator brochures/ coop-advertising/ trade shows/ corporate programs

- Various reports as per business requirement