Brand Head - FMCG

Brand Head

Support the various B2C and B2B businesses in their brand development work, keeping the customer/ consumer at the heart of solutioning, leading to gains in market share, profitability and ultimately business valuation.

Roles & Responsibilities include:

- Ensure all members of the Marketing team are up-to-date with consumer behavior and competitive set

- Develop Brand strategy

- Support Brand Development across the group

- Opportunities for brand and reputation building

- Oversee the development of the marketing strategies

- Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal

- Oversee brand creative team and creation of all marketing materials