Brand Head - Building Material/Construction - IIM/MDI/ISB/FMS

Job Description :

Brand Management :

- Responsible for complete ownership of Brand from concept to end product.

- Provide detailed business plan of the Brand /category; including contribution per Brand category

- Work on new product development, ATL Communication, market research, consumer insights, Digital, market intelligence, Brand architecture, feedback and competition mapping

- Analyzing how brand is positioned in the market and crystalize targeted consumers insights.

- Taking brand ownership and provide the vision, mission, goals and strategies.

- Translating brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population.

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)

- Coach the team and get the best from everyone

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Brainstorm new and innovative growth strategies

Marketing Communication :

- Define and implement marketing strategy that communicates the brand proposition to the target consumer, the strategy should be across marketing communication mix ranging from, ATL, BTL, PR,Digital and Social

- Work on the annual marketing plan of the brand detailing the marketing initiatives and priorities that deliver growth in line with the business plan

Marketing Activation :

- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner

- Sharing the brand business/communication plan with internal stake holders like sales, supply chain, manufacturing and design team

- Analysis and product line customization for different channels of sales

Industry : Building Material/Construction

Functional Area : Marketing, Advertising, MR, PR, Media Planning

Category : Senior Management

Location : Mumbai

Qualification : MBA with specialization in sales & marketing from a premier institute.

Experience : 10-15 yrs