Brand Director- BFSI

Currently we have an excellent opportunity with a fast growing SEBI registered fintech in the wealth management domain. The company is growing exponentially in their journey to become a unicorn by 2024 -25. The client has 10 Lakh registered customers on their fintech platform.

Location - Mumbai - Lower Parel

Position - Lead - Brand Strategy

What is the role ?

We are looking for a brand strategy leader who will work closely with the senior leadership team to establish and chart out the overall brand communication, marketing strategy and its tactical execution adhering to marketing goals that result in driving brand awareness and profitable growth.

The incumbent will be a creative leader with deep consumer understanding and extensive experience in the product / service lifecycle management.

Key responsibilities :

- Develop brand strategy and define the company's annual marketing roadmap both online and offline. Drive Share of voice with an aspiration to be a category leader.

- Serve the role of brand custodian for all communications from tactical, internal, external to social media by creating brand marketing playbook & guidelines.

- Brief external and in house creative teams on content requirements and ensure brand guidelines are adhered to.

- Devise brand identity, positioning, architecture & ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Define core TG, value proposition & elasticity's around core benefits & create short, long term brand strategy.

- Create cadence for consumer research, competition research and brand tracking on core brand attributes & full funnel criteria.

- Liaise with design and media agencies to share brief on the campaign; review execution to ensure adherence to SLAs and monitor quality of execution

- Manage and control the brand portfolio budget.

- Create monthly, quarterly and annual plans ensuring budget vs. actual compliance on spend inputs, leads & outcome metrics.

- Develop & execute customized plans for both top line and bottom-line growth of company.

- Develop and manage a fit-for-course agency network, in house team to ensure effective and efficient execution of brand strategy across mediums eg. Digital, Radio, TV, OOH etc.

- Plan and execute branding initiatives, ATL and BTL activities for the brands.

- Set, monitor and report on team goals

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

What are we looking for ?

- Should have a degree in marketing, business administration.

- MBA with at least 6 years of work experience (ideally in planned / high involvement categories)

- Ability to understand consumer journey's & intervene to drive brand salience.

- Ability to balance creativity and analytics.

- Strong understanding of current e-commerce trends and best practices.

- Team player; ability to partner and negotiate with cross-functional team to successfully deliver client needs

- Prior experience leading a team is a must, as is the ability to motivate and rally a team around a common vision

- Promotes a culture of teamwork across organizational boundaries

- Experience building communications strategies to deliver business KPIs highly desirable