Brand & Content Manager - Retail

Purpose of the Role:

The role holder will own the brand equity agenda for company's homegrown DTC beauty brands. He/ she will build the brand world and will bring it to fruition at all digital touchpoints. He/ she will lead the communication, content and creative strategy for these brands. The role holder will be responsible for a creating strong community for these brands through content on social media platforms.

Key Deliverables of the Role:

- Build equity for the brand

- Build recall, drive organic searches, consideration and conversations

- Create and execute a holistic content strategy for Digital First Brands

- Recommend content and user experience development strategies on various media platforms

- Be a subject matter expert on Content planning, creation and dissemination on platforms

- Develop and manage a blogging strategy

- Drive in-depth quantitative analysis of content marketing metrics

- Develop and execute influencer marketing strategies and creative campaigns

- Brainstorm new, creative approaches to influencer campaigns

- Develop strong community on social media platforms for the brands