Brand Campaign Manager - Digital Marketing - FMCG

Urgent Job Opening for a Campaign Manager - Digital Marketing role with a leading FMCD Giant.

Experience : 5-10 yrs

Educational Background : Post Graduation - Full time MBA from Tier 1 OR Tier 2 Management Institutes.

Industry : Should be from reputed MNC in FMCG / FMCD / Telecom / E-commerce

Location : Gurgaon

Job Responsibilities -

- Managing digital marketing campaigns to maximize brand visibility and brand campaigns.

- Developing & executing digital strategies for the year basis the planning done by businesses in terms of offers, launches, go to market strategies.

- Managing the entire campaign budget including content creation like website for new launch, SEO, SEM, Social Media, Digital campaigns and others.

- Executed Brand campaigns for the Brand.

- To manage end -to end planning, set up, optimization and delivery of campaigns

- Responsible for setting up processes and communicate effectively with stakeholders inside the business, with 3rd party publishers, with e-com partners

- Monitoring and delivering the campaign to meet set goals

- Continuously build insights to improve campaign deliveries and digital content excellence

- Working with technology & product teams to resolve /upgrade/troubleshoot product/serving related issues

- Managing operations for all co-marketing spending with the e-com partners- working with the finance team, legal team on monthly billing, provide campaign related reports/RO/invoices and other documents

Require Skills :

- A self -motivated individual who is unshaken by internal and external dynamics of the business and company

- Should have worked as a digital campaign manager (Relevant experience) for at-least 4-6 years

- Should be hands-on with digital creative like microsites, banners, mailers and apps.

- Should have sound understanding of digital media planning and execution.

- Should have worked on digital analytics tools like Google Analytics or Adobe Catalyst.

- Should have liaised with Product and GTM team for campaign briefs.

- Should have written briefs for in-house creative agency to plan and execute digital campaigns.

- Should have experience of reporting and actionable insights on campaigns.

- Should have planned social media calendar for the year and run interactive campaigns on FB, Instagram, Twitter, Snapchat and other social channels

- Should have experience in activating new age digital PR.

- Undertake special project under the guidance of department head - like blogger meets, webcasts etc.

- Should have excellent persuasion skills to sell ideas to product and GTM team.

Interested candidates can apply.

Kanupriya
8130641234