Brand Assets Manager - Change Management - FMCG

Company using Opera which is referential tool used for management, organization and asset distribution from a central repository.

It is a strategic platform for the group as it aims to:

- Centralize contents (brand content, merchandising, advertising, social press or ecommerce assets) as well as all product information (logistic, sales, marketing, digital, packshots,...)

- Ensure integration and collaboration across the teams by offering the possibility to search, enrich and share product information quickly

- Be progressively integrated with Retailers and company platforms to fuel easily all platforms with the right content and the right product information

As part of the Consumer Experiences team, you will be in charge of driving the roadmap, the processes and the adoption of Opera across the organization and will work on people up skilling.

You will also represent Opera for Org. with the Zone and Global CDMO team.

Your responsibilities will include:

Change Management:

- Supports and promotes the OPERA project roll-out at the country level

- Drives the change management (organization, processes, tools) in the country with CDO support

- Prepares and coordinates the local team trainings

- Ensures a smooth transition from existing to the new defined processes without disturbing the business as usual

- Gathers user requirements and feedback, and improves current business processes

Product Data Quality:

- Ensures the product catalog consistency in the PIM, monitors data integration workflow and escalates incidents

- Monitors the quality of data issued to the PIM from the integration workflow and manages issues in relation with other teams

- Monitors the quality of the data enriched by end users, by checking that completeness and quality are meeting the business rules and that data owners are enriching the data in time

- Builds data quality reports and provides adapted reporting to all concerned teams and managers in order to maintain or increase the level of data quality

Digital Asset Management

- Ensures that all digital assets are uploaded into the DAM solution, with accurate metadata

- Collaborates with major members of the organization in a continuous improvement approach to develop the right strategy, vision and ways of working, for the internal team and their partners (agencies, service providers, .). It also includes managing the needs in terms of metadata model, taxonomy, tagging rules, workflow and reporting, in relation with CDO and IT teams

- Involves in maintaining a high level of quality standards by performing general asset maintenance and management, as well as associated issue management, and curating daily in the solution, and by performing asset lifecycle maintenance activities, such as archiving and asset expiration

C1 - Internal use

Support to users

- Super user PIM/DAM: Manages assortments, retailer integration and mapping

- Support level 1: As a referrer knowing both the business and the solution, the BAM is the - go-to - person to answer the system functionality and business process questions asked by the end users. He provides immediate assistance to end users on the daily basis.

- Incidents management: Centralizes all the incidents and problems raised by end users on a daily basis, and coordinates resolution with the OPERA CDO and IT teams, by following actions across the escalation process, and ensuring testing of the proposed solutions.

- Demand management: Spots trends in terms of needs of change or improvement of the solution, by making the first level of arbitration and prioritizing the demands. He also takes part to the data governance process and collaborates with CDO and IT teams in order to influence the solution roadmap decided in the product council

Represent India for Opera with Zone/Global CDMO team

- Counter part of Global and Zone CDMO teams in the country for Opera

- Represents the country and the brands in the Opera project, participates to all the relevant governance instances

- Provides regular status reporting to all interested parties including senior management, identifies and manage the risks and open points

PROFILE:

- 5-7 years of experience minimum

- Experience in consultancy including change management

- Affinity with digital/tech and marketing

- Experience in FMCG is a plus

- Leader, capable to drive the Opera roadmap and its adoption

- Structured profile, organized and keen on building processes

- Managing complexity

- Good social skills and capacity to bring people together around the project