Brand Activation & Strategy Role - BFSI

Role: Brand Activation & Strategy

Location: Mumbai

Experience: 8+ Years in brand activation (from BFSI Industry only)

Job role:

- Strategy & Activation.

- Organize & execute all Lead Generation Programs & BTL Activations in Pan India.

- Designing & implementing the Promotional campaigns for Pan India.

- Creating innovative events to generate leads.

- Plan yearly event calendar and execute it effectively.

- Work closely with regional marketing spoc plan and execute local activation and weekend drives.

- Marketing initiatives to increase profitability for Branch through Promotions.

- Conceptualizing and executing R&R regional events.

- Development and execution of sales kits for branches, Loan centers and other alternate channels.

- Development of customer engagement programs and micro marketing at branch catchment areas.

- Organizing events such as conferences, seminars, receptions and exhibitions to promote company products & services.

- Assisting in providing marketing support for key product initiatives.

- Coordinate with relevant departments, branch stakeholders and internal stakeholders to understand their problem statements. Design marketing solutions to help business teams bridge the gaps and help.