Brand Activation & Merchandising Manager - FMCG

Job Description

Responsible for the Retail marketing & activation programs

Responsible for handling sampling

Responsible for all activation programs related to distribution of recipe booklet

Responsible to work closely with brand teams, all internal departments and external suppliers involved in the sales and marketing of the product .

Supervision for all activities related to the retail marketing and activation

To understand modern and traditional trade environment and devise programs to aid

a. conversation of non users

b. increasing consumption among present users.

c. Educate consumers on frozen foods

Responsible to support branding at the points of Sales :

a. To understand different retail formats and come up with activation & merchandising solutions

b. devise branding solutions.

To support though activation beyond Point of Sales

a. Kitty parties/ Clubs

b. RWA

c. Malls

d. Events

e. Direct Marketing Tie-ups

f. Sponsorship of consumer events

g. Exhibition