Brand Activation Manager - South

Job Description:

To conceptualize, create and assist HO Marketing to execute in the marketplace (Retail + Direct Sales) the following:

- Generate brand awareness through market activation, merchandising, trade marketing, events

- Assist in New Product Launches through training & visibility

- Facilitating executing of Exhibitions, In-shop Brandings, Road Shows, Dealer Meets, Society/RWA Activations

- Assist National Lead, Activations to execute BTL campaigns

- Competition tracking & reporting

- Measuring effectiveness of Assets deployed

- Vendor Management

- MIS: Structured Reporting: Weekly/Fortnightly/monthly

- Sharing quarterly POP material requirement with Activations Lead to meet Trade requirement

- Liaising with other support functions

- Executing Tertiary Drives

Daily Accountabilities:

- Coordinate with 3 agencies for quotes BTL elements HO Printing/Manufacturing

- Reece with vendor in case of in-shop/office branding activity

- Submission of quotes to HO Marketing for approval

- Coordination with Zonal Commercial for budget transfer and PO release

- Coordinate with courier agency for dispatch to multiple locations to Branch Offices. (Zonal Printing)

- Assign and Allocate stores in coordination with business, as per planned HO Marketing Activation Plan. (Store, TL, Date)

- Mapping of each store to a consumer finance partners. Mapping of EFL Finance Scheme to Store. (Coordination with V5 MIS)

- Local Dealer Meets/Society Activations: Coordination with vendor, hotel etc.

- Spends & activity approval by Zone/HO