Brand Activation Manager - FMCG

We are currently looking Brand Activation Role for one of the good FMCG Organization

Role : Brand Activation

Location : Gurgaon

Reporting : Head of Marketing

Responsibilities :

- Brand Promotion and Activation

- Responsible for ATL and BTL Activation

- Conduct ATL and BTL activation for consumer touches point for brand awareness.

- Create brand activation plan and introduce consumers to a new brand

- Work closely to manage and monitor all brand activation

- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.

- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

- To develop, recommend and lead the execution of local marketing plans for assigned brand/s and manage the effective deployment of the marketing budget.

- P&L Management - including Media plan, BTL Plan (consumer experience to grow) and Trade plan