Branch Sales Manager - FMCG/FMCD

Branch Sales Manager - Goa / 2014 - 2016 Batch only

1. Scope of the job : 

Job purpose : To ensure achievement of sales volumes, market share and profitability targets as budgeted.

Key responsibilities : SALES

- To monitor the sales on day to day basis

- Ensuing Product Mix in the sales

- Ensuring cheque along with Permits

- Monitoring Competitors activity in Market

- Monitoring effective use of POP materials along with Co's products prominently displayed at all RETAIL SHOPS

- Working with Field Force in Market

- Provide effective customer service

OUTSTANDINGS : 

- Control on outstanding

- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time given to them.

- Control of Branch Imprest

- Control on journey plan for the Field Force in order to reduce expenditure while covering the maximum territory.

PROMOTIONAL ACTIVITIES : 

- Monitoring Schemes in RETAIL TRADE and DISTRIBUTORS.

- Monitoring and implementing successfully promotional activities from time to time

- Monitor and report competitor activity

CO-ORDINATION WITH BREWERIES / EXCISE : 

- To co-ordinate with Brewery on day to day basis in terms of getting the right Product Mix, Despatch of goods to respective towns/distributors

- Monitoring of EVC's / C Forms

- Collecting data from Excise pertaining to competition

- Collecting information regarding Excise Rules and passing the same to Distributors/Brewery/H.O.

SUBORDINATE DEVELOPMENT : 

- To give on-the - job training to subordinates

- To identify training programs for self

Budget responsibilities :

As per Budget

Number of direct reports: Based on territory

2. Business context

Reports to : General sales Manager

Structure or context:

Key contacts : Internal: Regional Sales Manager

- Head Sales

- Marketing Team

- Unit Team

External: Customers

- Distributors

- Excise Dept

- Agencies

- Institutions

3. Measures to success

- To achieve the sales target on day to day basis

- Ensuring Product Mix in the sales and cheque along with Permits

- Report Competitors activity in Market and use of POP materials along with Co's products prominently displayed at all RETAIL SHOPS

- Provide effective customer service

- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time given to them.

- Implementation of Schemes in retail trade and distributors and successfully promotional activities from time to time

- Co-ordination with the State Head on day to day basis in terms of getting the right Product Mix, Despatch of goods to respective towns/distributors

- Collecting data from Excise pertaining to competition, Excise Rules and passing the same to Distributors/Brewery/H.O.

4. Job holder profile :

Qualifications: MBA in Marketing preferably.

Experience required : Experience in all the areas mentioned above.

Job essentials : Having the ability to build a rapport with all the distributors, consumers and staff

Language(s) required :  English: fluent, fluency in the local language.