Branch Manager - Sales - North

Role Responsibilities

Sales Strategy and Planning

- Drive the sales strategy for the branch in alignment with the organization's business plan.

- Increase sales revenue through implementation of appropriate Go To Market (GTM) strategies and identification of new business channels.

- Understand product positioning and develop targeted marketing strategies.

- Understand and share potential gaps & opportunities, market trends, potential and competition information to leverage and explore all types of channels.

Sales Operations

- Drive aggressive distribution expansion.

- Build strong Trade relationships.

- Build & Lead a strong professional team in the branch to realize sales targets.

- Work closely with the marketing department in implementing BTL activities.

- Coordinate with concerned departments to resolve operational issues.

- Take complete ownership of product availability in the channel.

Distribution Management

- Identify right business partners, right investment, and infrastructure. Build new and expand existing business partners.

- Decide terms of trade and participate in key negotiations.

- Develop and maximize channel partner relationships and review implementation of key deliverables to enhance sales contribution (schemes, sales meet etc.)

- Consolidate and analyze distributor feedback to recommend and take corrective actions.

Reporting and process management

- Partner with Production, Product & Design functions & give feedback from market.

- Partner with Supply Chain & Finance Business Partner on Distributor /Customer Service / Collections / Overdues / Delivery TATs.

- Monitor and analyze sales performance metrics, suggest improvements and drive correction actions.

- Contribute to and Implement sales systems and processes in the branch.