Branch Manager - Sales - Consumer Durable

Role and Responsibilities :

- Responsible for dealer and distribution network

- Planning geographical expansion into new territories, setting up infrastructure and distribution systems and ensuring Merchandising in market

- Creating brand awareness for the product by planning and executing the promotional activities

- MIS and data maintenance and analysis of growth in sales month to month

- Analysis of SKUs and projections of sales leading to better contributions and lesser inventory.

- Pricing strategy for channel partners considering the market trends from time to time

- Conducting area wise budgeting, sales forecasting, monitoring

- Achieving projected sales targets ensuring substantial ROI

- Maintain inventory with FIFO maintenance with smooth supplies to distributor without stock-outs in the market.

- Developing trade schemes and discounts in order to give short term boost to sales.