Branch Manager - Financial Services

SALES OBJECTIVES :

Maximize sales performance to achieve the sales target of the Branch for:

- Liability products [Current /Savings /Term deposits]

- Investment services

- Credit Cards

- Demat

- Ensure effective Relationship Management by monitoring the movement of the top customers of the branch

- Minimize value and number attrition of the top quartile of customers of the branch.

- Device strategies to counter competition and maximize market share in the Catchment area of the branch, by below the line activities and promotions.

- Implement cross-sell programmes for mortgages, auto, and personal / professional loans and future CB products.

- Provide support for new product launches, and champion new sales initiatives

- Devise and implement a customer acquisition and retention programme

- Nurture and upgrade the existing customer portfolio to Excel and Priority Banking

CUSTOMER SERVICE :

- Ensure all branch processes are followed as per laid down guidelines

- Monitor CSS ratings and ensure continuous improvement if below bench-mark

- Achieve good SQ audit ratings

- Monitor and track transaction volumes and ensure effective transaction migration to non branch channels

- Ensure PFC and teller productivity are at optimum levels

OPERATIONS AND COMPLIANCE :

- Ensure minimum grading of 2 in all internal/RBI/MESA audits conducted at the branch

- Ensure compliance to all Operations health documents like KCD/KRI/OPS manual

- Ensure timely and accurate preparation of all returns both internal and statutory for sales and service

- Ensure smooth functioning of locker operations, where available

REVENUE AND COST MANAGEMENT :

Lead revenue generation and profitable growth by focusing on:

- Improved deposit mix comprising Current and Savings accounts

- Waiver Tracking and Management

- Non-funds based income

- Ensure various costs are managed within budgets

CHANGE MANAGEMENT :

Implement change initiatives in the areas of:

- Branch space rationalization

- Transaction migration

- Systems implementation

- Process Re-engineering

- Premises reconfiguration

PEOPLE MANAGEMENT

- Ensure branch staff work as a cohesive motivated and top performing sales and service team

- Achieve high employee satisfaction and retention of good performers

- Identify and address training needs of staff on an on-going basis.

SEGMENT OWNERSHIP

- Implement all segment/ product initiatives in the catchment (PRB/ NR/ SME/ Mortgages)

- Jointly own the delivery of segment / product (PRB/ NR/ SME / Mortgages) targets with the segment associate directors