Branch Manager - Bank

Activity Sheet: Branch Manager

Business Group: Retail and Consumer Banking Group

Objective:

CTC - upto -20Lac

Execute and monitor overall administration and efficient daily operations of a full-service branch office; including operations, lending, product sales, customer service, security and safety in accordance with the Bank's objectives.

Principal Accountabilities - Sales & Business Development:

1. Achievement of incremental number and value targets for Liabilities (CA, SA, FD); Assets (Home, Auto & other assets) and Fee Products (MF, LI, GI, Gold & other fee products)

2. Prepare and monitor Sales plan for the branch

3. Build a healthy asset and liability book.

4. Increase market share in the catchment area (3 to 5 kms radius)

Principal Accountabilities - Branch Profitability :

1. Growth in NII ( Net Interest Income) for branch

2. Growth in Asset business through branches

3. Increase Fee Income

4. Ensure Opex optimization

5. Manage the cost of cash holding at the branch

Major Activities - Branch Profitability :

1. Enhance for CASA and Time Deposits through service led Sales at branches

2. Monitor daily inflow and outflow reports, GL reports and Day Book reports

3. Incremental growth in, home loans and auto loans sourcing at applicable locations

4. Activate specialized desks depending upon the catchment to generate fee income

5. Ensure optimal cash holdings at the branch so as to reduce idle cash lying at a branch

6. Increase in third-party product penetration to enhance fee income opportunity