Branch Head - Product Marketing - Online/Internet

- Develop the brand promotion strategies for the company by identifying opportunities and campaigns to increase website traffic, revenue, sales, and retention.

- Set the budget every quarter for marketing spend with VP of Finance and Admin

- Monitor market intelligence and keep track of competitor movement and market situation.

- Perform ongoing tracking and reporting on marketing initiatives through the CRM system - Lead product launches with creative campaigns across channels. Develop and execute marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates

- Work with Brand and Digital Marketing teams to develop engaging content for specific website pages. Understand current SEO/PR/SEM/Affiliate channels and then improve on metrics and impacts