Boult Audio - Performance Marketing Specialist

Company Name: Boult

About Us: Boult is India's 2nd largest and fastest growing audio brand with a $100 million revenue.

Established in 2017, Boult has rapidly grown into one of India's leading brands in the wearable space,known for its headphones, speakers, smartwatches, and a variety of earphones. Starting from modest beginnings on Myntra, it now boasts a significant presence on major e-commerce platforms like Amazon and Flipkart and is India's #1 rated audio brand. Boult is committed to delivering products that offer exceptional quality, comfort, and a hassle-free customer experience, striving to reach consumers worldwide with its vision of ingenuity and exceptional value.

Position Overview:

Job Title: Performance Marketing Specialist

Department: Marketing

Location: Gurugram (HQ)

Reports To: Marketing Lead

Type of Position: Full-time

Responsibilities:

- Creating and executing a strong performance marketing strategy and execution plan.

- Developing and managing digital prospecting and remarking campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

- Ensuring successful planning, execution and optimization for key traffic KPIs via paid, organic and own media channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Working closely with the management to share funnel conversion improvement ideas, feedback and present results.

- Expertise in Influencer Marketing, SEO and Affiliate Marketing.

Qualifications:

- 2-3 years of performance marketing experience.

- Excellent communication, presentation and leadership skills.

- Passion for public speaking and attention to detail.

Contact Information:

HR Contact Name: Abhinav Ranta
Phone Number: 8527900849