Boult Audio - Marketing Lead

Lead Brand Strategy, Positioning and Communications:

- Developing and implementing comprehensive brand strategies.

- Defining and refining brand positioning to ensure consistency across all touchpoints.

- Overseeing all brand communication efforts to align with business goals.

- Working closely with cross-functional teams to integrate brand strategies.

Category Marketing Management:

- Managing marketing activities across different product categories.

- Analyzing market trends, consumer insights and competitive landscape.

- Developing and executing category-specific marketing plans.

- Monitoring and reporting on the performance of marketing campaigns.

Go-to-Market (GTM) Strategy for All Product Launches:

- Developing and executing GTM strategies for new product launches.

- Collaborating with product development, sales, and other relevant teams.

- Creating detailed launch plans, including marketing activities, timelines, and budgets.

- Tracking and evaluating the performance of product launches and adjust strategies as needed.

Brand Partnership and Influencer Management:

- Identifying and establishing strategic brand partnerships to enhance brand visibility.

- Developing and managing relationships with influencers and brand ambassadors.

- Creating and executing influencer marketing campaigns that align with brand objectives.

- Monitoring and measuring the impact of partnerships and influencer activities.

Social Media and Online Reputation Management (ORM)

- Overseeing the development and execution of social media strategies.

- Managing online reputation by monitoring and responding to customer feedback.

- Developing content and campaigns to engage and grow the social media audience.

- Utilizing analytics tools to measure the effectiveness of social media activities.

Public Relations (PR):

- Developing and implementing PR strategies to enhance brand reputation and visibility.

- Managing media relations and cultivating relationships with key media outlets.

- Overseeing the creation and distribution of press releases and other PR materials.

- Tracking and analyzing PR performance metrics to measure the impact of campaigns.

Content and Marketing Communications:

- Developing a comprehensive content strategy that resonates with target audiences.

- Overseeing the creation of high-quality content and marketing materials.

- Ensuring consistent messaging across all marketing communications.

- Collaborating with internal teams and external agencies to produce engaging content.

Search Engine Optimization (SEO):

- Developing and implementing SEO strategies to improve organic search rankings.

- Conducting keyword research and analysis to identify opportunities for optimization.

- Overseeing on-page and off-page SEO activities.

- Monitoring SEO performance using analytics tools and adjust strategies as needed.

Performance Marketing:

- Developing and executing performance marketing campaigns.

- Utilizing data and analytics to measure the effectiveness of campaigns.

- Managing budgets and allocate resources to maximize ROI.

- Collaborating with internal teams and external partners to drive campaign success.

Paid Media (Above The Line (ATL) and Below The Line (BTL))

- Planning and managing paid media campaigns across both ATL and BTL channels.

- Developing media strategies that align with brand objectives.

- Overseeing the execution of media buys, including negotiating with vendors.

- Analyzing the performance of paid media campaigns.

Team Management and Development:

- Leading and managing the marketing team, providing direction, feedback and support.

- Recruiting, training and developing team members.

- Fostering a collaborative and innovative team culture.

- Conducting regular performance reviews and providing coaching to team members.