Boult Audio - Influencer/Specialist - Marketing

Company Overview:

Company Name: Boult

About Us: Boult is India's 2nd largest and fastest growing audio brand with a $100 million revenue. Established in 2017, Boult has rapidly grown into one of India's leading brands in the wearable space, known for its headphones, speakers, smartwatches, and a variety of earphones. Starting from modest beginnings on Myntra, it now boasts a significant presence on major e-commerce platforms like Amazon and Flipkart and is India's #1 rated audio brand. Boult is committed to delivering products that offer exceptional quality, comfort, and a hassle-free customer experience, striving to reach consumers worldwide with its vision of ingenuity and exceptional value.

Position Overview:

Job Title: Influencer Marketing Specialist.

Department: Marketing

Location: Gurugram (HQ)

Reports To: Marketing Head

Type of Position: Full-time

Responsibilities:

- Develop and implement influencer marketing strategies to increase brand visibility and engagement across various social media platforms.

- Identify and establish relationships with relevant influencers, including but not limited to bloggers, vloggers, social media personalities, and industry experts.

- Collaborate with cross-functional teams to align influencer marketing initiatives with overall marketing objectives and product launches.

- Negotiate partnerships and contracts with influencers, ensuring mutual benefit and adherence to brand guidelines.

- Plan and execute influencer marketing campaigns from conception to execution, including content creation, distribution, and performance tracking.

- Monitor and analyze campaign metrics to measure effectiveness and optimize future strategies for maximum impact.

- Stay updated on industry trends and best practices in influencer marketing, incorporating new ideas and technologies into campaigns.

- Manage budgets and resources effectively to maximize ROI on influencer marketing investments.

- Work closely with the marketing team to integrate influencer marketing efforts with other marketing channels and initiatives.

- Provide regular reports and updates on influencer marketing campaigns to stakeholders, highlighting key insights and outcomes.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business Administration, or related field required.

- 2-3 years proven experience in influencer marketing, preferably in consumer electronics or technology.

- Strong network of influencers and industry contacts; skilled at identifying and engaging relevant personalities.

- Excellent communication and negotiation skills to foster relationships with influencers and internal stakeholders.

- Creative problem-solving abilities, with a knack for spotting opportunities in influencer partnerships.

- Proficient in social media platforms and influencer marketing tools/software.

- Data-driven mindset; adept at analyzing campaign performance metrics for actionable insights.

- Ability to work independently and collaboratively, managing multiple projects in a fast-paced environment.

- Flexible and adaptable to changing priorities and market dynamics.

- Passion for consumer electronics, staying updated on industry trends and innovation.