Manager - Customer Lifecycle Marketing (Retention Marketing) Your Profile - Play a key role in developing the strategies of owning customer lifecycle and enhance the Lifetime value of the customer through retention marketing initiatives - Liaise with business intelligence and data sciences team to comprehend the consumer activity on the platform - Liaise with CRM platforms and solution providers to explore new mechanisms and efficient initiatives to increase the LTV of consumers - Collaborate with product managers to get product interventions done for facilitating retention and increasing the consumer activities per month - Enhance the skills of the team and bring the latest CRM practices on-board to improve the campaigns and team performance. - Create strategy for yearly, monthly and weekly strategic & tactical CRM plans. - Manage, execute and develop a reporting cadence with various platforms for retention campaigns - Manage and execute the Emailer, Push Notification and SMS Campaigns. Explore other platforms for retention marketing initiatives - Collaborate with internal stakeholders: Engineering, finance, product, creative, business etc. - Collaborate with external stakeholders: Platforms, Vendors, etc. - Identify and execute growth projects at the business level to enhance the efficiency of the CRM campaigns through increase the LTV of the consumers - Creating CRM partnerships to facilitate a strong loyalty programme for the business Your Checklist - 8- 9 years of working experience as CRM expert working on consumer retention in brands or CRM agencies. - Capability to manage multiple campaigns across Email, App & web Notifications and SMS - Should have sound knowledge of data cohorts and insight mining through data analysis - Should know: Email Marketing (Kenscio, Mail chimp, Sendgrid etc.) App & web re-engagements platforms: CleverTap, Web Engage, etc. - Comprehends various forms of attribution, audience profiling and online analytics platforms - Well-versed with vendor management & ad-tech platforms Job Location - Andheri E

Mumbai

BookMyShow - Manager - Customer Lifecycle Marketing/Retention Marketing 

BookMyShow - Manager - Customer Lifecycle Marketing/Retention Marketing  ,Job Description for BookMyShow - Manager - Customer Lifecycle Marketing/Retention Marketing  in BookMyShow in  Mumbai for (7-9) years of experience. Apply Now!

Job Description for BookMyShow - Manager - Customer Lifecycle Marketing/Retention Marketing  in BookMyShow in  Mumbai for (7-9) years of experience. Apply Now!