Bonatra - Manager - Digital Marketing

Bonatra Health Care, reverses type 2 diabetes and other chronic metabolic diseases, safely and sustainably, without the risks, costs, or side effects of medications or surgery. Our reversal program is completely tailor-made to an individual's needs and is based on scientific backing by using an expert team of diabetologists, nutritionists and advanced AI to understand the root causes of increased sugar levels in one's body. Our experienced doctors work round the clock to repair one's damaged metabolism and help in maintaining a diet & lifestyle that revolves around what one loves and likes. This creates a sustainable long-lasting health with a tried and tested lifestyle modification & adaptation model which is personalised around custom fit throughout the program. From enrolment to reversal to long-term health, we equip patients with the tools for success to lead and live a healthier life without any compromise.

Job brief:

If you live and breathe numbers through digital marketing, we want to talk to you. We are looking for a highly-creative Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Diligent handling of marketing spends and optimization

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

- Bachelors or Masters degree in marketing or a related field

- Proven working experience of 2-4 years in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Significant budget handling for Ad spend

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

What we offer you:

- A growing position in one of the most exciting healthcare start-ups

- Responsibility of building and growing your network

- Agile startup culture and atmosphere fostering ownership, intrapersonal development and strong process orientation.

- The opportunity to bring in own ideas and thus contribute decisively to the success of the company

- Free housing

- Participation in research studies commissioned by the brand and its partners