Bombay Shaving Company - Senior Manager - D2C

Senior Manager - D2C

Hiring for 100 days, Started as an initiative led by the founding team at Bombay Shaving Company to help investor brands unlock and scale digital commerce potential. 100 days runs more than 10+ DTC Stores across FMCG, Food and Apparels Categories. Experienced teams across all digital departments including seasoned performance marketeers with capability to develop digital-winning content through our in-house studio.

100 days is seeking an experienced and talented DTC Head to manage online store business for industry leading brands. The ideal candidate will possess strong multitasking abilities, excellent coordination skills across various cross-functional teams, proficient communication skills, and the ability to effectively present themselves in leadership and client meetings. The successful candidate will have a deep understanding of performance marketing, exceptional knowledge of managing shopify stores, and a strong capability in data analysis and budget management.

Responsibilities :

- Develop and implement strategies to drive overall growth and profitability of brands you manage.

- Oversee and manage all aspects of the Direct-to-Consumer (DTC) operations, including inventory management, product assortment, order fulfilment, and customer service.

- Collaborate with various cross-functional teams, such as marketing, design, product, and technology, to ensure cohesive and effective execution of DTC initiatives.

- Coordinate and communicate effectively with internal and external stakeholders to establish and achieve business objectives.

- Present comprehensive reports and analysis to leadership on performance, sales trends, and consumer insights.

- Drive customer acquisition, retention, and loyalty through effective performance marketing campaigns, leveraging digital channels, social media, and other applicable platforms.

- Manage and optimize Shopify stores, including site navigation, user experience, merchandising, and conversion rate optimization.

- Utilize data analysis tools and techniques to generate valuable insights for decision-making purposes and continuously improve the performance of the DTC business.

- Develop and manage budgets, ensuring effective allocation of resources to meet financial goals and targets.

- Stay updated on industry trends, emerging technologies, and best practices in DTC e-commerce to drive innovation and maintain a competitive advantage.

Must Requirements :

- Proven experience in managing single brand online retail businesses within a DTC model.

- Must Understand Website Growth Metrics like Page Views, Average Time on Page , Average Session Duration, Pages per Session, Bounce Rate, Traffic Sources, Social Referrals, New Visitor Sessions, Returning Visitor Sessions, Device Type, Conversion Rate, Exit Rate, Top Pages, Top Exit Pages, Revenue Attribution, Event Tracking.

Requirements :

- Bachelor's degree in Business Administration, Marketing, or a related field.

- Exceptional multitasking abilities and strong coordination skills to effectively manage multiple cross-functional teams.

- Outstanding communication and presentation skills with the ability to engage and influence stakeholders at all levels.

- In-depth knowledge and hands-on experience in performance marketing, digital channels, and customer acquisition/retention strategies.

- Proficiency in managing Shopify stores, including site administration, optimization, and merchandising.

- Strong analytical skills with the ability to interpret data to drive business decisions and continuously improve performance metrics.

- Demonstrated budget management capabilities to effectively allocate resources, optimize spend, and achieve financial targets.

- Self-motivated and results-oriented with a proven track record of successfully growing a single brand online retail business.

- Excellent problem-solving skills and ability to adapt to a fast-paced and dynamic environment.