Bolt.Earth - Manager - Digital Marketing

Job Title: Senior Manager-Digital Marketing

Location: Bengaluru

Department: Marketing

About Bolt.Earth:

Bolt.Earth is a new-age startup focused on enabling cleaner mobility across emerging markets. Since our inception in 2017, we have installed over 37000+ charging points across 1700+ cities in India, serving 224k+ active users and dispensing 2,300MWh+ of energy. Our reliable and efficient network supports the growing number of EVs on the road. We offer a comprehensive range of Level 1, Level 2, and Level 3 chargers to cater to every vehicle type and need, breaking down barriers to EV ownership. Our user-friendly mobile app allows EV users to easily locate, book, and pay for charging stations, providing real-time data on availability, usage patterns, and costs.

Why We Exist:

Were on a mission to power the future of mobility by building the worlds largest and most trusted EV charging network

one thats seamless, reliable, and accessible to all.

What Drives Us:

A future where range anxiety is a thing of the past. Where charging stations are as common as gas stationson every corner, every road, from bustling city centers to the most remote destinations. Wherever your journey takes you, we ensure youre powered up and ready to go.

How We Make It Happen:

By delivering cutting-edge, affordable, and user-friendly charging solutions that make EV adoption effortless. We are building a connected ecosystem that empowers individuals, businesses, and entire communities to embrace electric mobility with confidence. Because the future isnt just electricits limitless.

Job Overview:

We are seeking a Senior ManagerDigital Marketing to drive and optimize our performance marketing efforts across various channels, including paid search, display, social media, and affiliate marketing. As the Performance Marketing Lead, you will be responsible for developing and executing data-driven strategies that align with business goals, optimize campaigns for ROI, and manage a growing performance marketing team. You will collaborate closely with the creative, analytics, product, and sales teams to ensure that our marketing efforts drive high-quality leads, conversions, and revenue.

Key Responsibilities:

- Strategy Development: Develop and execute performance marketing strategies across multiple digital channels (Google Ads, Facebook Ads, LinkedIn, Programmatic, Affiliates, etc.) to drive user acquisition, engagement, and conversion.

- Campaign Management: Plan, launch, and optimize campaigns to ensure high performance and cost-efficiency across all paid media channels. This includes daily campaign monitoring, A/B testing, and budget allocation.

- Data Analysis & Reporting: Analyze performance metrics, conduct ROI analysis, and produce regular reports for senior management. Use data insights to optimize and iterate on campaigns.

- Team Leadership: Lead and mentor a team of performance marketing specialists and collaborate with cross-functional teams to ensure alignment on business goals and objectives.

- Budget Management: Manage the performance marketing budget, ensuring optimal spend across channels and tracking the performance of campaigns to ensure the best return on investment.

- Conversion Rate Optimization: Work closely with the design and product teams to implement CRO strategies that improve landing page experiences, user journeys, and conversion funnels.

- Customer Segmentation: Leverage data to define target customer segments, and create tailored marketing campaigns that resonate with these audiences.

- Trend Analysis: Stay up-to-date with the latest performance marketing trends, tools, and best practices, and incorporate them into the strategy.

- Collaboration: Partner with content, creative, product, and analytics teams to create optimized marketing assets, landing pages, and campaigns aligned with overall business objectives.