Bolden Ventures - Co-Founder/Head - Marketing

Co-Founder/Head - Marketing

Bolden Ventures Private Limited (Boldven) was founded in 2015 by Mohit Garg, an ex-McKinsey & Company consultant. We started as a research and consulting firm providing market entry support and competitor research to MNCs.

Now, we are planning to launch our premium hair oil brand - a Rs.8,000 crores category in India and growing at 10% per year! Our growth strategy is simple - better product with limited SKUs, better branding (aspirational), and customer focus. Within 5 years, we aim to create a 100 crore brand.

Responsibilities:

- Brand building: Build the brand from scratch and take care of initial brand development (logo, website), brand strategy, positioning/messaging

- Promotion: Social media, influencers, customer engagement using hyper local strategy, engage celebs, influencers and conduct events

- E-commerce: Take care of the e-commerce set-up and e-comm sales end to end, via own store and other marketplaces

- Establish reporting and analytics for customer engagement and sales and expenses by platform

- Start with Delhi NCR and then move to other cities with an aim to have sales of min Rs.10 cr per SKU per city per year.

- Experience in the FMCG sector is a must.