BlueVan - Performance Marketing Role

Performance Marketing Job Description :

Bluevan is a dynamic healthcare marketing agency based in Mumbai that specializes in helping hospitals and doctors increase their patient base through comprehensive digital marketing services . We work with some of the top Hospitals in the city , including Nanavati max Hospitals , Habib Hospital , Wockhardt Hospital , SSD Hospital , Royal Healthcare , and many moreWe offer a range of customized solutions , including targeted ad campaigns , content creation , website development and a host of other digital marketing services to help healthcare professionals establish credibility and attract new patients

Our innovative and growing company is looking to fill the role of performance marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.

Responsibilities for Performance Marketing :

- Responsibility for the ownership and management of the campaign budget to an expected ROI and achieve/exceed the program objectives

- Bring scientific rigour, entrepreneurial thinking, and a business mindset to design and analyse marketing experiments that tell actionable stories with data

- Interacts with property Database Marketing Managers and Analysts to understand property marketing initiatives and measure performance results

- Identifying target markets and developing strategies to communicate them

- Organised and able to manage multiple projects

- Coordinate asset management and on-time delivery to the agency

- Mentor and lead a high-performing team as required by the opportunities you have identified

Qualifications for Performance Marketing :

- Minimum of Bachelors Degree in Marketing, or Business Administration, and possibly languages, Masters is a plus

- Extensive knowledge about Digital Performance Marketing

- Need Experience with Keyword Research and Planning

- Work closely with channel managers and internal teams to spot trends, optimize performance, and drive innovation

- At least 5 years experience as Performance Marketing Professional

- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

- A comprehensive understanding of Facebook Ads and Google AdWords including but not limited to: ad auction, bidding types, general advertising ecosystem, copy & creative, best practices, bid and optimization strategies, and campaign objectives.