Bluestone Jewellery & Lifestyle - Lead - Copywriting

Lead - Copywriting

- Plan and execute channel-wise content strategy as per the KPIs of each channel

- Develop & manage content across channels & platforms including blogs, articles, product descriptions, social media, website, ads, banners, emails, newslettters, in-store communications, etc

- Assist the marketing team in developing content for advertising campaigns.

- Serve as editor-in-chief for all content to ensure quality, clarity and consistency

- Edit and polish existing content to improve readability.

- Stay updated on industry trends and identifying customers' needs to recommend new content or tweak existing content startegy.

- Liaise with other departments to stay updated on new business initiatives, promotions, product and service developments, and to ensure brand consistency.

- Collaborate with Internal creative team & external agencies

- Manage the distribution of content across all channels

- Conduct in-depth research on industry-related topics in order to develop original content & adapt existing content to stay abreast the latest trends

- Devise and implement community communication initiatives.

- Track platform analytics to ascertain content engagement levels or other KPIs as set