BlueBinaries - Marketing & Strategy Role

- Responsible for all elements and phases (Including research, development and execution) of Branding, Marketing and Communication Activities of the company (Both Internal and External)

- Understand the Automotive engineering space, customers, competition and Develop, maintain compelling content to customers, prospects, analysts and media

- Content preparation for websites, intranet, videos, storyboards, articles, case studies, podcasts and presentations

- Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation

- Manage ongoing content distribution, make sure websites are updated, emails are distributed, videos are posted as well as measure content effectiveness and make decisions about improvements

- Manage relationships with external stakeholders, including members, supporters, funding bodies, media, contractors, and suppliers.

- Execute branding and promotional strategies for customer acquisition, events, talent acquisition, HR activities and facilities

- Plan and attend Exhibitions, Organizing Seminars, getting speaker slot for key industries events