Blue Tokai Coffee Roasters - Digital Business Lead

We are looking for an analytics-driven individual to lead our digital business efforts.

The role will entail:

- This role is part Business part Digital Marketing, working directly with the CEO

- Responsibility and owernship of digital / online P&L and key metrics

- Develop, lead and execute the brands digital sales strategy

- Work closely with the founders to develop overall business strategy

- Provide data driven insights on customer behaviour and preferences

- Manage digital marketing, including execution of campaigns across channels

- Create processes to better integrate digital business with overall brand and other departments

- Set up digital business team

Required experience :

- 5+ years experience working in eCommerce, in either a marketing or category management role

- Strong business fundamentals, prior P&L ownership is a plus

- Proficient in data handling and analysis

- Strong understanding of marketing analytics (ability to set up code a big plus!)

- Proficient at paid acquisition channels - Google AdWords, Facebook

- A clear understanding of channel strategy, and the appropriateness of each channel

- Experience in developing and executing digital campaigns from strategy to final user touchpoints

- Excellent writing and verbal skills

- A general interest in coffee

- A start up mindset and willingness to pitch in to help with other areas as needed