Blue Tokai Coffee Roasters - Art Director

Job Description

We are looking for an experienced Art Director who will be able to lead our creative team to create a distinct visual brand language across brand collaterals and touchpoints.

Responsibilities

- Leading the artistic development of marketing and promotional pieces, including print, online, mobile app, visual merchandising in cafes and outdoor events; collateral materials; internal training and external marketing material; and knowledge-based content for customers.

- Supervising our creative team and ensuring that timelines are being met and the team is supported and mentored.

- Working with the sales and digital team to develop strategies for advertising campaigns.

- Working with copywriters to develop strategies for day to day posts as well as social media campaigns and website content.

- Creating presentations, project plans, and delivery reports across the creative department.

- Working with the cafe team to create a unified look and feel of cafes across cities.

- Creating a database of videos and photos and participate in sharing creative input from the inception of the moodboard to the editing of final photos.

- Creating gifs and reels for ads and online social media stories and posts.

- Conducting research to better understand brand objectives, target markets, and industry trends.

- Building our creative team and hiring, training, and supervising design staff.

- Establishing budgets and timelines and delivering the finished projects within those parameters.

- Troubleshooting design, staff, or process problems as they arise.

- Ensuring that all aspects of the campaign align with the needs of the brand.

- Constantly looking for ways to improve design department processes.

- Overlooking the work of design and advertising agencies.

Requirements

- Bachelor's or Master's Degree in graphic design, marketing, or related field.

- At least 7 years of experience in this field, a minimum of 3 as Art Director in previous roles.

- Experience in graphic design with a supporting portfolio.

- Proficiency with computers and software programmes like InDesign, Photoshop, Illustrator.

- High level of accountability and motivation.

- Strong Interpersonal, time and project management, presentation, leadership, and communication skills.

- Creativity and ability to delegate responsibilities.

- Receptiveness to feedback and adaptability.

- Photography, videography, and editing skills (preferable).

- Strong food styling skills.