Blue Ocean - Search Engine Optimization Expert

COMPANY OVERVIEW :

Cross-Tab Group :

- Cross-Tab Marketing Services has grown tremendously since being founded in 2000, and is now diversified and manages a group of companies with over 750 professionals offering a wide range of marketing services to an increasing list of satisfied clients around the globe.

- Our business areas include market research operations and technology, market intelligence and competitive intelligence, data analytics, social media engagement, emerging market panels and mobile metering.

- While each Cross-Tab Group company is a specialist and pioneer in a fast growing and critical area of business, they all share common management and set of values around encouraging innovation, solving hard problems and delivering outstanding customer service.

Global Offices :

Seattle | New York City | Bangalore | Mumbai | Dubai | London | Singapore

Blueocean Market Intelligence :

- Blueocean is a next-generation services organization with a deep focus on market intelligence, data analytics, and social intelligence, all uniquely delivered under one roof by skilled professionals.

- By combining the talent, speed and cost benefit of a flat world, along with their scalable delivery model, we are able to achieve a more nuanced and comprehensive understanding of the market at the delivery speed and price advantage that today's business climate demands. More information can be found at www.blueoceanmi.com.

POSITION SUMMARY :

- We are looking for a candidate, who is expert in Search Engine Optimization and quite hands-on with both on-page and off-page (Link Building, Link Baiting etc.) tactics.

- For this particular role, a higher preference would be given to those candidates, who are strong in Link Building and can help our clients in improving their Domain Authority, generating high quality organic traffic, up-to-date understanding of the Google Algorithms, Latest SEO Updates, Social contribution to SEO, and how to smartly leverage the Industry Forums and Video Channels for boosting the SERP.

- Lastly, if you can't measure the performance of your own work using tools like Google Analytics, SEMRush or SpyFu, then your understanding of the SEO domain is of little value for us. For us, a solid SEO individual is someone, who can articulate his/her work with actionable insights and create the WOW factor-

Responsibilities :

- You would be beginning the relationship with every client with a comprehensive Keyword Research, Competition Analysis and Site Taxonomy Audit.

- You would be expected to leverage both primary (Facebook, Twitter) and secondary social platforms (Reddit, Tumblr etc.) to drive high quality organic traffic, boost content sharing on the social platforms, increase follower-base and assist the Social Media Analysts in building actionable communities.

- You would be expected to recommend the client with relevant themes, topics and phrases for content creation on the website and across social platforms.

- You would be expected to leverage the Video and Slide Sharing platforms for bringing high quality traffic and impact lead generation.

- You would be expected to constantly refine the Keyword List and build a strong long tail keyword database, which could be leveraged for both SEO and PPC.

- You would be expected to participate actively in the Forums, maintain relationships with the Moderators and build a solid profile of our client's brand.

- You would be expected to collaborate with the client's in-house Content Team in defining an actionable Content Strategy, and then play an active role in execution.

- You would be expected to prepare comprehensive weekly and monthly performance analysis and present your analysis with actionable insights for the client's marketing, content and business teams.

Qualifications :

- Post Graduate (MBA, MCA)

- Individuals with IT background would be preferred

Personal Skills :

- Individuals with 5 years plus of experience in SEO/SEM activities with strong client-handling skills

- Excellent written and Verbal communication.

- Working knowledge of HTML, CSS3, and JavaScript development and constraints